Hello everyone,

Every year, Serenia Life Financial conducts an evaluation of our dividend scale interest rate (DSIR) as part of our unwavering commitment to our members and our oversight of participating governance. Serenia Life Financial launched a new suite of whole life products in 2017. Since that time, our dividend scale interest rate has consistently remained at or above 6.00%. We are delighted to inform you that starting January 1, 2024, the new dividend scale interest rate will increase to 6.20% for these products. You'll be able to illustrate the new DSIR in the new year. This remarkable development underlines the enduring strength and stability of our whole life products, even in the face of the current market volatility.

If you would like to learn more about Serenia Life's Participating Whole Life Insurance, including our historical and current Dividend Scale Interest Rates (DSIR) and the Target Portfolio Asset Mix of our participating (par) account, we encourage you to review our DSIR brochure.

Individual Savings Annuity Rates - eff Nov 16, 2023

Please find below the new Individual Savings Annuity interest rates effective Thursday November 16, 2023.

Don't forget our Premium Discount Campaign!

Hurry, our Discount Campaign is in full swing until Sunday, December 31st, at 11:59 pm local time. Purchase any life insurance policy during this period and receive a 25% discount on the first-year premium, to a maximum of $500.

For clients paying monthly, the first 3 months' premiums will be waived, or up to $500, whichever comes first. Quarterly payers will see their initial premium payment either fully waived or reduced by $500, depending on which comes first. And finally, annual payers will benefit from a 25% reduction in their first payment or $500 off, whichever comes first.

Don't miss out on this opportunity to secure both financial protection and significant savings for your clients.

For more information, please review the enclosed marketing document and the Terms & Conditions. If you require any assistance, please feel free to contact our Broker Support Network bsn@serenialife.ca. We are here to help. 

Sincerely, 

Jay Morrow

AVP, Broker Distribution and Inside Sales